23rd November 2018
As a brand, it’s vital that you do all you can to keep your customers engaged and interested in what you’re up to as a company – and in order to do this, you need to have a deep and meaningful understanding of your loyal fanbase and how they interact with your products.
Take Spotify as a shining example of this. The company has just launched its first bespoke software app for anyone who loves music and has an Apple Watch, giving them the ability to access and control their favourite podcasts and tunes completely stress-free.
As the brand observes, “we’re constantly on the go – whether bouncing between the gym, work, school, errands or just chilling – and our smartwatches are the tool to help us keep up to speed”.
This shows that Spotify is all too well aware of how important it is for some customers to enjoy their music on the go and the new app has been designed to provide highly mobile users with a better experience, heightened control and the ability to connect to speakers and devices seamlessly.
Spotify went on to say: “Smartwatches let us access the world with a flick of our wrists. Ready to start your run? Hit play from your Apple Watch without having to wrangle your phone out of its running case.
“Running into a friend as you head into the grocery store? Tap pause to grab a cart and a chat. Not feeling a slow song during your birthday party? Skipping to the track that matches your mood and activity is now as easy as checking your notifications.”
However, some criticism of the new launch has been forthcoming from the likes of Gizmodo, which has suggested that a few key features are missing from the new app. For example, while the app allows you to control music and your favourite songs that play through your phone or Spotify Connect gadgets, you can’t download songs or podcasts to the device offline.
You’re also unable to stream music from the Watch to Bluetooth headphones on Apple Watches that have inbuilt 4G LTE. Spotify does say that it’s working on bringing in this functionality later down the line but no timeframe has been suggested for this – so it’s a game of wait and see right now, so it would seem.
As you can see, it’s not quite as simple as having a great idea and running with it… there’s a lot to think about when it comes to app development, so don’t try and go it alone. Always get the experts in to lend a helping hand, such as us here at Leeds bespoke software company Smashed Crab.
Whether it’s a new app, business intelligence insights or assistance with your legacy systems, we’re perfectly placed to help you transform yourself into a business of the future.