How The Right Software Can Help Your Business Thrive

Have you ever considered how the software you’re using could be hampering your business? We use so much software in our daily lives that it can be easy to forget the vital role it plays when it comes to running your company.

An article for Chief Executive has highlighted why you need to take the time and effort to find the right software for your company.

That may mean working closely with software consultants in Hull to determine what’s best for your organisation and how to implement it.

Failing to think carefully about your software needs could be incredibly detrimental, the news provider noted. It pointed out that, at best, bad software is an inconvenience that slows you down. At worst, it can result in data breaches and other things that impact business-critical systems.

It gave the example of the false missile alert sent by the Hawaiian Emergency Management Agency last year. This caused mass panic in Hawaii and although the message was sent due to human error, the error was made possible because of bad software design.

Having a screen for the missile alert drill that looked almost identical to the one for a real alert was part of the problem, and so too was the fact that the system didn’t allow for a ‘false alarm’ message to be sent out easily.

While this is an extreme example of the havoc bad software design can cause, the news provider noted that for many businesses it’s the economic impact that’s the biggest concern.

It cited the example of ecommerce, where poor checkout design is thought to cost businesses $260 billion a year in lost transactions.

But what can you do to ensure your software design process ticks all the right boxes? The publication has some advice on how to approach the development stage.

Right at the top of the list is the need for everyone developing the software to have a deep understanding of the customer experience. That may involve spending time conducting user research, or simply using the software for yourself as a customer.

The ultimate aim should be to build a software platform that people love to use. Making it simple, logical and easy to use will ensure people return again and again, and recommend it to others.

Once you launch your software, it’s important to have a feedback loop that allows users to contribute to its development and tell you what’s great, as well as what’s not. The most sensible way to approach this is to start by offering the minimum functionality and gradually add onto this as you refine and improve your product.

If you’re still not convinced about the importance of software for your business, a recent article in Information Age pointed out how it’s used to power almost everything in our lives. The move for digitisation and automation is making it ever more important for businesses of all sizes and across all industries.

The article also noted that when it comes to software development, being able to make changes quickly and efficiently is key to ensure you’re able to continuously adapt to changing technologies.