12th March 2019
You can’t escape the fact that we’re using our mobile phones for more and more things. They’ve become a staple part of modern life, and that means you need to keep up by offering certain functionality via apps.
However, creating the perfect app isn’t a simple process. You need to make sure that your app makes things easier for people, and that it’s a delight to use. So, how can you do that?
Martech Advisor recently offered some tips on the top ways to maximise your user experience (UX) and user interface (UI).
UI refers to how people use your app. What do they see on menus, and how do they access all the functions your app provides? There are a few things to think about to make sure it’s simple to use. Firstly make sure the navigation is easy to follow. No one wants to spend ages hunting around in menus and sub-menus. Make your navigation as clean and simple as possible.
Secondly, make sure any action buttons are clear and self-explanatory. Don’t leave your users in any doubt as to what will happen if they click on one of these buttons.
Don’t get too caught up in making your app a design marvel. If people can’t work out how to use it past the design, you’ve gone wrong somewhere. That doesn’t mean your app can’t look great – of course it can, but you have to make sure the design doesn’t get in the way of the functionality.
Remember that mobile screens are comparatively small. That means you don’t want too many elements on any page. Also consider the size of any buttons you include and make sure they’re large enough to be easy to hit with someone’s finger, and not too close to other buttons that could be accidentally pressed.
Much of what you’re considering for UX will be the same, and your first point of focus should be the functionality. Can users do what they need to quickly and easily? Make sure you reduce the clutter as much as possible so that your app provides a clean experience.
You also need to make sure that every part of your app is consistent. This makes it less confusing for the user and means that they’ll be able to find what they need quickly and easily.
Don’t neglect accessibility and readability either. You need to design an app that can be used by everyone. Think about things like using high contrast colours to make buttons stand out, making sure buttons are large enough to be easily clicked, and ensuring it supports different languages.
If you need some inspiration for your app before you contact a bespoke software company for help developing it, take a look at some of the companies that Google singled out at the end of last year because of the quality of their apps.
For example, Drops was named as a top option for learning a new language because of its convenience and accessibility, while Keep – Home Workout Trainer was named as one of the top self-improvement apps of 2018.