14th March 2019
It’s all about technology and digitalisation for businesses these days and if you ignore this, you’ll find yourself left behind in your competitors’ dust. But because of the sheer amount of choice out there, especially where social media platforms are concerned, it can be very tricky indeed to decide where to focus your attention.
What will really help in this regard is knowing where your target market is, as there’s no point in spending time in certain online spheres as a brand if your demographic is nowhere to be found.
Chances are, however, that you’ll find people who appreciate your goods and services over on photo-sharing site Instagram, a platform that can yield all sorts of benefits for brands of all shapes and sizes.
We’ve just heard tell that even the Queen herself is now on Instagram, so you can bet your bottom dollar that a lot of your customers will be as well!
According to the BBC, our Lizzie has just posted a photo on the official royal family account for the very first time, sharing an image of a letter from Charles Babbage – the 19th century inventor and mathematician – to her great-great-grandfather Prince Albert.
She was at the Science Museum on a visit and wrote under her photo: “Today, I had the pleasure of learning about children’s computer coding initiatives and it seems fitting to me that I publish this Instagram post, at the Science Museum which has long championed technology, innovation and inspired the next generation of inventors.”
If this isn’t inspiration for you to start Instagramming yourself, then we don’t know what is! There are all sorts of benefits that using this platform can yield for brands, not least the fact that you can now add tags to the products you include in your photos so that potential customers can be easily directed to your online store to spend, spend, spend.
It’s also a brilliant way of engaging and connecting with people because of the visual nature of the site. Why don’t you experiment with various posts, perhaps sharing an image of a new product and asking people for their opinions? You might well be surprised by the response you get.
But don’t forget that you can also use it to gain valuable insights into your customers by looking at the pictures that they themselves share. Are you a restaurant? Encourage people to share photos of their favourite dishes and tag you in the posts, so you can see what’s proving especially popular and also garner valuable feedback on what works and what doesn’t.
And don’t forget about the power of hashtags, which are very useful tools for discovering new content. Come up with a hashtag of your own that relates to your business so it’s easy to track what people are saying about you on the site.
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